Quirky announced the filing for bankruptcy protection, the bad news came, in addition to hearing sob, ever see entrepreneurs applauded. iPhone running case
Is obviously, Quirky of died can see founding team no Zuo no die of components (is said to have also owes has China many factory tail paragraph, bankruptcy protection Hou, these tail paragraph probably on nothing has)–fast expansion to all vertical field, and not focused on products quality, and SKU management chaos, and channel system no construction good–hardware venture company never should made of errors it almost are made has. However, despite these factors, the Quirky bankruptcy there innate reason: Quirky pattern itself has problem? If a team to run, the results will be different?
Quirky failed due to what?
Yeelight founder of Lei Feng Jiang Zhaoning articles before the Internet venture star Quirky style down, what are the issues behind the hardware business? Has been analysed very clearly, in addition to the issues referred to in that article, the reporter interviewed a Quirky disciple, under its own “water” experience on a number of observations.
“The idea is cheap in front of business. Idea is easily produced, realized it until it is perfect to create value. Ain’t Nobody can design the appearance of the Mac, but only Apple notebook out of the experience.
We thought of a number called ‘ the designer business, helps entrepreneurs design ‘, but both will work. Designer business, they must ‘ water ‘, if the designer just to deliver a programme, I do ID to do prototypes, production, research and development, and channel, the most difficult part is done, why do we not even with designs has done? Helps entrepreneurs design and industrial design is something that cannot be standardized, outsourcing of industrial design, and the sky can complete the parts of the design, materials, processes, structures, essentially impossible to participate. “
Although China and designed for degree of recognition of the value of differences between the two places, but Quirky, and problems encountered by its disciples are basically similar. Q mode is that it put the least important things (design, creativity, no less important, or is that sentence, only to realise value only) outsourced, then eat all the rest of the links. If not a start-up, even large company to operate this model is under pressure.
“To absorb so many links, no amount of money is not enough to burn. A company can only assume one of the nodes of expertise. ”
In addition, the problem with this model is limited powers were diluted, is design-driven, product-driven, channel driver or something, Quirky and not a long board; many Quirky products category, product and product logic statements between, unable to operate a unified brand, there is no way to control the supply chain and quality of different materials.
“Backwards, if IKEA would be a Quirky (or if it is a physical version of the Quirky), there might be a chance. IKEA has many strong points, in particular: it has so many channels around the world.
Basically you can conclude, Quirky flaw in the pattern itself, down to do, need to be modified. If I have to do the project, I would probably choose a category, such as electronics parts, set part of the product definition and branding and the rest managed to crowd out. Or explosions, or long product shipments, not as wobbly as the Quirky. ”
Quirky Ben Kaufman, founder of the famous ring-socket
“Q the first two years after birth, media, industry and capital had given a lot of praise, have had high expectations for this model. ”
“Yes, I include myself when everyone saw this distributed crowdsourcing represents the future. But under the water, he found, crowdsourcing is the future, but how crowdsourcing, crowdsourcing to go out, this still needs to be explored. ” iPhone armband
Journalists in contact with several people in the industry, there are two people all talk about ecological chain of millet, which is an enhanced version of the Quirky. Different is that millet does not sweep all work idea into millet ecological chain is the presence of hardware production and delivery teams, millet’s role is to provide more channels, supply chain support, rather than roll up their sleeves to work. This may be Quirky a direction of improvement.
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