Just released third-quarter earnings in late July showed that Apple’s revenue and profit both fell. Particularly in the greater China region, only 8.848 billion dollars of revenue in the third quarter, compared with last year’s 13.23 billion dollar collapse 33%. New data released yesterday, the market research firm Kantar Worldpanel seems to have reinforced the lonely reality in China.
According to Kantar company figures released yesterday showed that in the second quarter of this year, Apple’s market share in China is only 17.9%, fell to 1.8%. By contrast, Huawei’s market share in China was 25.7%, 18.5% millet, are higher than the Apple. Moschino new iPad case
In April this year, Kantar company has released a similar message. News from February 2015 between February 2016, Apple’s Smartphone sales in the Chinese market share has fallen since 2014 for the first time. Its market share is 22.2%, down 3.2%, and Huawei’s share in China reached 24.4% in the same period, is already higher than Apple.
Kantar company iOS market share decline blamed China for the main cause of the rise of smartphone makers. Tamsin Timpson, Director of strategic analysis of the company, said: “iPhone 6s, 6s Plus is still the most popular smartphone in Chinese market, but from Huawei Mate 8 and P9, millet, red rice Note 3 and 5, millet and growing competitive pressure Oppo R7. Since iPhone SE is still limited supplies, the market has been unable to achieve the desired. The second quarter iPhone sales of SE in the Chinese market share was only 2.5%. ”
Kantar believes that if Apple can fix iPhone SE supply issues, their market share will increase. Kantar’s data also showed that 49% of the current United States iPhone users and 51% of the iPhone users are still using iPhone 5s or even older models, with the release of the new iPhone next month, may be able to promote the upgrading of old user, by then iOS market share will likely rebound.
Compared to the market’s downturn, iPhone in the United States and Europe have begun to return to growth. According to Kantar in the second quarter, iOS United States market share growth from 1.3% to 31.8%. While the European market share had increased to 18.2%. Moschino iPad Case
Source: kantarworldpanel
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